Sunday, October 31, 2010
Thursday, October 28, 2010
Sunday, October 24, 2010
Garlic Marketing Strategy
Local garlic growers and vendors in Ontario tend to undervalue their product.
The areas where there is room for improvement and which I plan to address:
The areas where there is room for improvement and which I plan to address:
- Garlic is sold by the pound, like a commodity;
- Vendors often don't know the variety of garlic they are growing;
- There is limited or no information on the characteristics of various varieties, such as taste, and the culinary dish a particular variety is best served in;
- There are other profit making areas connected to garlic, to be researched
In 2011 I'll do a limited sale of garlic, to test the market. I'll also refine the harvest and planting methods, and test using a more mechanized approach. Most of the 10,000 plants planted this year will be replanted in 2011 - approximately 5 cloves per bulb, giving me 50,000 cloves to plant in 2011. In 2012 I'll make more sales, based on what I learn in 2011. I also plan to plant thousands of garlic bulbils in 2011.
Garlic bulbils are garlic seeds produced from the garlic scape. They are disease free and produce a more robust flavour. But they take 1-3 years to produce a mature bulb.
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