Stating the Obvious But Making It Sound Special

I was in KFC (I get cravings) and saw a rustic looking sign claiming that their chicken is, "Farm Raised." Wait a second. All chickens are raised on a farm. Whether it's a one acre hobby farm or a 1,000 acre commercial complex, both are a type of farming. Clearly KFC is appealing to our sentimentalized idea of farming.

Chanel's enchanted forest show angers environmentalists

Fashion designer Karl Lagerfeld "turned the vast glass nave of Paris’s Grand Palais into an autumn forest for the event, strewing dead leaves, moss and logs on a mirrored runway and installed nine tall trees inside."

I admit, it's a brilliant idea from the perspective of a fashion designer . But the concept of putting on a fashion show in a simulated forest setting reinforces our acceptance of being once-removed from nature.