Thursday, March 29, 2018

Stating the Obvious But Making It Sound Special

I was in KFC (I get cravings) and saw a rustic looking sign claiming that their chicken is, "Farm Raised." Wait a second. All chickens are raised on a farm. Whether it's a one acre hobby farm or a 1,000 acre commercial complex, both are a type of farming. Clearly KFC is appealing to our sentimentalized idea of farming.

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